This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discus[...]

This title offers a clear and concise introduction to the different approaches to studying organizational culture. Joann Keyton introduces the basic elements - assumptions, values, and artifacts - of organizational culture, draws on communication and management research findings, and integrates prac[...]